This is actually a blessing in disguise for customers....
TRAI has fixed MRP of 19 per channel which broadcasters have accepted more than happily. It means that actual cost per channel is very less than this MRP. So much so that they can sell it at reduced retail price individually or in bouquet with less popular channels, in effect, also helping those channels to reach more people. Currently we can see that channel price of most popular channel in some bouquets even now is 40% of MRP. (take Times bouquet3 as an example).
TRAI has also fixed NCF of 130 max for service provider. They are also seemingly happy there. So much so that they are willing to let go of additional incremental fees beyond 100. In some cases like that of SUN, they are ready to forego NCF completely. Clearly, all providers can reduce their NCF considerably.
All extra and hidden premium fees like HDAF in case of Tatasky and Airtel is gone.
New connection installation & activation charges are fixed at 350+150=500.
Set top box portability is also promised by year end.
Now only differentiation among providers is quality of service and differentiation among broadcasters is quality of channel content.
In coming times because of seemingly high initial prices people will choose their pack wisely and won't keep non-quality channel in their subscription. So pressure will be on broadcasters to create quality content. Less popular channels will not survive and most popular channels will compete resulting in reduction of their prices from broadcasters....
This is interesting time really to be a subscriber now.
With Jio Giga fibre coming in march and increasing popularity and success of quality streaming sites/apps like netflix/ amazon prime/ hotstar etc... pressure will again be on cable business service providers. All providing similar priced channels can only discount from their end in the form of reducing NCF/ increasing number of channels/ reducing retail price from their profit margin in MRP...thus reducing the retail price of channels.
So people... don't curse TRAI outrightly....let the dust settle down. Consumer is always the king when things are this transparent.
Only future from now on is reduction of retail price/ reducing the NCF from broadcasters and providers respectively
TRAI has fixed MRP of 19 per channel which broadcasters have accepted more than happily. It means that actual cost per channel is very less than this MRP. So much so that they can sell it at reduced retail price individually or in bouquet with less popular channels, in effect, also helping those channels to reach more people. Currently we can see that channel price of most popular channel in some bouquets even now is 40% of MRP. (take Times bouquet3 as an example).
TRAI has also fixed NCF of 130 max for service provider. They are also seemingly happy there. So much so that they are willing to let go of additional incremental fees beyond 100. In some cases like that of SUN, they are ready to forego NCF completely. Clearly, all providers can reduce their NCF considerably.
All extra and hidden premium fees like HDAF in case of Tatasky and Airtel is gone.
New connection installation & activation charges are fixed at 350+150=500.
Set top box portability is also promised by year end.
Now only differentiation among providers is quality of service and differentiation among broadcasters is quality of channel content.
In coming times because of seemingly high initial prices people will choose their pack wisely and won't keep non-quality channel in their subscription. So pressure will be on broadcasters to create quality content. Less popular channels will not survive and most popular channels will compete resulting in reduction of their prices from broadcasters....
This is interesting time really to be a subscriber now.
With Jio Giga fibre coming in march and increasing popularity and success of quality streaming sites/apps like netflix/ amazon prime/ hotstar etc... pressure will again be on cable business service providers. All providing similar priced channels can only discount from their end in the form of reducing NCF/ increasing number of channels/ reducing retail price from their profit margin in MRP...thus reducing the retail price of channels.
So people... don't curse TRAI outrightly....let the dust settle down. Consumer is always the king when things are this transparent.
Only future from now on is reduction of retail price/ reducing the NCF from broadcasters and providers respectively