if zee would have started zee cinema hd(true hd channel) aND AIRED TRUE HD CONTENT WITH SOME UPSCALED MOVIUES THAT WOULD HAVE BEEN FAIR BUT AIRING A UPSCALED STANDARD DEFINITION CHANNEL ANDS CALLING IT HD IS WHAT FRAUD DIUSH AND ZEE R DOING. where did u see the similare concept by star, except for few months when star ran star plus upscaled hd just to enhance the experience of lcd owners but that was done to one channel but look what zee and dish r doing by showing all their channels upscaled and selling it as blah blah hd channels. i would have star a fraud if they would have continued upscaling and calling it hd but both tata sky and star never did that. zee is doing that in partnership with dish tv on purpose bcoz they just wanna make max money and not invest anything to give customers good viewing experience