SPANDAN
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Subhash Chandra-promoted Zee News Ltd (ZNL) is planning to launch an English-language general news channel towards the exit quarter of the fiscal as digitisation settles in the four metros.
The launch will end Chandra’s long wait to expand his television news empire in the two main language segments of the business. He has a flagship Hindi news channel, backed by a business news channel in the same language, and a clutch of regional news channels that have allowed ZNL to post growth in slump periods of the economic cycle.
ZNL, however, was in no position to take the load of a new channel that would consume large capital in the gestation period, after slimming its balance sheet by demerging the regional-language entertainment channels from the bouquet in 2010. The pure TV news company’s focus was to stay profitable and slowly build up scale while launching regional news channels that could be incubated with less burden.
Read Full Story here
The launch will end Chandra’s long wait to expand his television news empire in the two main language segments of the business. He has a flagship Hindi news channel, backed by a business news channel in the same language, and a clutch of regional news channels that have allowed ZNL to post growth in slump periods of the economic cycle.
ZNL, however, was in no position to take the load of a new channel that would consume large capital in the gestation period, after slimming its balance sheet by demerging the regional-language entertainment channels from the bouquet in 2010. The pure TV news company’s focus was to stay profitable and slowly build up scale while launching regional news channels that could be incubated with less burden.
Read Full Story here
