Sony Pal was Officially launched as a 3rd Hindi GEC channel in 2014 from SPN to compete with well performing Life OK at that time to Cater to Women Audience in 15-34 age group as thier first 2 Hindi gec Channels SET and Sony Sab targeted Urban Male and Family audience respectively
And it failed as a Women's channel after that they made it Fta channel with rerun shows later and got good success and now it is competing with Star Utsav, Zee Anmol on DDFD