Breaking Zee TV, Zee Marathi and Zee Tamil introducing new shows on 23 August; Zee Marathi also introducing new graphics

[Aksgr]

Holy moly they're getting the same logo of zee cafe instead of Zee TV zee cafe should rebrand it has been 5 years since it's graphic Is not change

Changing logo of well established network frequently is a bad idea.

 

[Aksgr]

Hope not. Zee TV is distinctive because its logo is in the top left. It stands out from other Hindi GECs which put their logos in the top right.

I heard that they may move to bottom left exact opposite to sun network

 

[JollyLNB]

I heard that they may move to bottom left exact opposite to sun network

That’s what ABP Network did (bottom left). But Hindi viewers are accustomed to seeing the logo in a top corner. For a news channel a bottom corner might work but not for a GEC. I’m sure they will stick with the top left corner as other Zee channels have been using the top left since the big rebrand in 2017.

Changing logo of well established network frequently is a bad idea.

That shouldn’t mean channels like Star World, Star Movies and Jalsha Movies never change the logo and graphics at all. They are desperately in need of a new logo like Star Vijay was four years back.

 

[Aksgr]

That’s what ABP Network did (bottom left). But Hindi viewers are accustomed to seeing the logo in a top corner. For a news channel a bottom corner might work but not for a GEC. I’m sure they will stick with the top left corner as other Zee channels have been using the top left since the big rebrand in 2017.

That shouldn’t mean channels like Star World, Star Movies and Jalsha Movies never change the logo and graphics at all. They are desperately in need of a new logo like Star Vijay was four years back.

This is the way they may adjust logo. I feel like watching international channel .

 

[JollyLNB]

This is the way they may adjust logo. I feel like watching international channel .

Honestly I don’t like the corner position at all. I’ll be very disappointed if they use the bottom left corner. Even the bottom right would be better. Transparent logos are fine but it should not look like a western channel unnecessarily.

Already the Zee channels in the US put their logos in the bottom.

 

[Aksgr]

That shouldn’t mean channels like Star World, Star Movies and Jalsha Movies never change the logo and graphics at all. They are desperately in need of a new logo like Star Vijay was four years back.

Still star is keeping the same logo only colors animation and style have changed. Just like SET blue to purple logo the template remains same.

 

[Prithi Deb]

Zee will be not changing logo but the logo color will become white and more transparent.

I really hope they do this..
The current logo looks just fine. They just need to make it semi-transparent and decrease the size a bit. The logos are huge to be honest.
Another great idea would be keeping their respective logo & color during ad breaks, and when a movie/show is airing it'll change to grey and transparent. Just like what Movies Now used to do (I am not sure if they still do it).

 

[Prithi Deb]

This is the way they may adjust logo. I feel like watching international channel .

This position is good. It doesn't obstruct the content you are viewing much. There is usually less important elements at the bottom than at the top and you don't notice the bottom corner much. I would've preferred it to be at the bottom right, but this is fine too. The transparency looks great.

 

[JollyLNB]

Personally I am expecting them to keep the logo in the top left corner. If the logo is made transparent, it will appear like this:

Here is a render with the logo in the bottom right corner, for those who prefer the international look. Apologies for the logo quality.

In fact, the US feeds of Zee TV and Zee Cinema use the bottom right corner since most American channels use that corner. I personally prefer the bottom right to the bottom left for this reason.

Even in 2015, this was the case. Some pictures are below with old logos.

 

[Abdulrehman83]

New look new design