Doordarshan Completes 60 years, launches DD India in the Republic of Korea
Doordarshan completed sixty years of service to the nation on 15th September 2019. Starting from an experimental service on 15 September 1959, Doordarshan has become one of the largest broadcasting organizations in the world and has played a pivotal role in the nation-building. Generations of Indians have grown watching Doordarshan.
From the days of Ramayana, Mahabharat, Hum Log, Buniyad, Malgudi Days, Udaan etc to today’s high-tech coverages of National and International events and impactful programs on health, education, and empowerment, Doordarshan has been a favorite of generations of viewers. Doordarshan is continuously expanding its reach to an online audience through several social media platforms.
Shri Shashi Shekhar Vempati, CEO, Prasar Bharati said that Doordarshan is getting younger through engagement with younger audience. He highlighted Doordarshan’s foray in the digital space with a focus on making the video available on demand.
On this occasion, Shri Prakash Javadekar released specially designed postage stamp to mark Doordarshan’s 60th Foundation Day.
The Minister also launched a poem penned by Shri Alok Srivastava and rendered in the quintessential voice of Shri Amitabh Bachchan. It has been specially dedicated to Doordarshan by Shri Bachchan as his personal tribute. It showcases the journey of Doordarshan in the last 60 years, highlighting how Doordarshan has become a symbol of New India.
The Ministry also launched Korean Public Service Broadcasting channel KBS World on DD Free Dish and DD India on myK OTT platform of KBS World. A special brochure on Doordarshan is also released.