Most consumers know that Star has been a part of Disney since 2019. However, the fact that pre-acquisition brands such as Hungama and UTV were sister properties of Star was not so well known until this rebrand.
SES collected results from the Asia-Pacific region for the first time, specifically in The Philippines and Indonesia.
The AYUSH ministry had sought help from ASCI to alert them about such misleading advertisements and the advertising watchdog launched a drive to act against such misleading advertisements that claim prevention or cure of COVID-19.
The average daily duration has increased from 2 hours 07 minutes to 2 hours 36 minutes, almost seeing an increase of 30 minutes in radio listening.
I&B Ministry further noted that the interim period of renewal would be included in the full term of the renewal period, as and when such requests are processed on regular basis.
ASCI investigated complaints against 342 advertisements, of which 110 advertisements were promptly withdrawn.