The Advertising Standards Council of India (ASCI) has said that it received 162 healthcare-related complaints in May, most of which were misleading campaigns claiming cure of novel Coronavirus. The ASCI found 52 campaigns by Ayurveda and Homoeopathic…
One of the world’s leading satellite providers SES Satellites has for the first time in 26 years collected research from Asia-Pacific region as part of Satellite Monitor, an annual research of TV markets it operates in worldwide,…
Coronavirus is a disease with no proven cure as of now but there are many firms who are trying to use this pandemic for making money through false, misleading claims. Such medicines which are not tested properly…
The Advertising Standards Council of India (ASCI) said that it is regularly seeing advertisements featuring popular celebrities falling short of adhering to the ‘Guidelines for Celebrities in Advertising.’ ASCI found that advertisements featuring actors like Amitabh Bachchan,…
The listenership of Radio has grown significantly during the lockdown caused by the coronavirus pandemic with AZ Research revealing that the radio consumption had a reach of 51 mn second only to TV with 56 mn. According…
The Ministry of Information and Broadcasting (MIB) earlier this week extended the existing Grant of Permission Agreement (GOPA) that have expired or shall expire up to 30th June 2020, is renewed for an interim period up to…
The Advertising Standard Council of India (ASCI) has pulled up several popular companies, including Xiaomi, PayPal, Zee Media, Dabur, Kissan Ketchup, PharmEasy, Bajaj and more for violating ASCI’s guidelines. During the month of January 2020, ASCI investigated…
The advertising watchdog Advertising Standards Council of India (ASCI) on Tuesday warned advertisers not to use the COVID-19 pandemic as an opportunity to mislead consumers. ASCI is keeping tabs on unsubstantiated and opportunistic claims done by brands….
