News18’s digital platform News18.com has emerged dominant during the recently concluded Bihar Legislatively Assembly Election with the digital news platform’s round the clock coverage clocking growth.
News18 has recorded a resounding 46% increase in daily unique visitors according to Google Analytics on 10th November whereas on the Delhi Legislative Assembly 2020 Election Result day the platform had saw a 69% increase while the page views shot up by 132%.
“We believe in providing excellence to our audience in terms of news and our value-added services. Our Average Session duration increased by 137% on 10th of Nov than its preceding 30 days. This is a result of the dedication of our journalists, our product and tech teams that provide a unique, robust design and set-up. We have been pioneers in providing the latest news and engaging services that meet the growing demands of the ever-evolving audience. In addition to being at the forefront round the year, the platform on important days, like the Union Budget and Elections that have an important bearing on the nation’s future and our hyper local consumers, has always seen to it through its coverage that the eyes of the public are upon News18.Com.”
Mitul Sangani, COO – General News, Network18 Digital
News18.com video views increased by 200% on the landmark election result day while the organic search led to 56% of unique visitors overall during the day while referral direct contributed to 15% and 23% respectively in its unique visitors count.
The network has multi-vernacular verticals on its platform with a constant impetus to maintain leadership position by laying impetus to the continuous growth of unique visitors across the country. The news platform is dedicated to providing audiences with relevant information and offerings.