Sony Sports Network has acquired the live telecast rights for the upcoming 10th season of the Celebrity Cricket League (CCL). The agreement ensures nationwide coverage, allowing fans across the country to tune in and enjoy the excitement of the tournament, slated to commence on February 23rd.
Featuring an impressive lineup of film industry giants, including Salman Khan, Kichcha Sudeepa, Sohail Khan, Akhil Akkineni, Indrajith Sukumaran, Sonu Sood, Manoj Tiwari, Aarya, Jisshu Sengupta, Riteish Deshmukh, and more, the CCL promises a blend of cricketing prowess and star power.
The tournament will unfold across various venues, including Sharjah (UAE) and several cities in India such as Hyderabad, Chandigarh, Trivandrum, and Vizag, with the playoffs and finals also scheduled at these locations.
Commenting on the partnership, Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India, expressed his delight, stating, “Celebrity Cricket League has carved its niche in the hearts of cricket and cinema enthusiasts alike and showcases great entertainment value. Sony Sports Network is pleased to partner with Celebrity Cricket League to bring star-studded moments straight from the pitch to the viewers.”
Echoing this sentiment, Vishnu Induri, Founder of CCL, highlighted the significance of the collaboration with Sony Sports Network, stating, “We are pleased to announce our partnership with Sony Sports Network for the telecast of the Celebrity Cricket League on Indian television. Sony Sports Network is known for airing some of the best sports events throughout the year, and we are proud to have joined forces with a broadcaster that caters to millions of sports enthusiasts every day.”
Induri further emphasized the league’s growing popularity, stating, “Since its inception, the league has established itself as a prominent source of entertainment by offering high-quality cricketing action and has gained immense popularity. The previous season garnered an impressive cumulative TV and digital reach, exceeding 250 million viewers nationwide.”
The upcoming season of CCL is poised to deliver 20 action-packed games, featuring eight teams representing major film industries, with over 200 film celebrities participating. The league’s unique blend of sports and entertainment has garnered substantial popularity over the years, drawing in millions of viewers across TV and digital platforms.
No replies yet
Loading new replies...
Join the full discussion at the DreamDTH Forums →