Direct to Home (DTH) operator Tata Sky has tied up with India Film Project as the associate sponsor for the 4-day virtual fest that will take place from Oct 22, 2020, to Oct 25, 2020. The strategic partnership aims to curate a series of content-driven virtual sessions celebrating the contribution of content creators.
Tata Sky Binge+ and India Film Project through the partnership aim to spark meaningful conversations around the digital ecosystem and facilitate the journey of creators who helped in growing Indian content. Tata Sky Binge and Tata Sky Binge+ had brought OTT and Live TV under one service this year.
Commenting on the association, Ritam Bhatnagar, Festival Director, India Film Project, said, “At IFP, we witness celebration of some of the best contents created across world. Within IFP’s creator community, we noticed a need for creators to watch content that transcends not just geographical boundaries but also the limitations of switching between app subscriptions. The partnership will enable our community to explore a world not limited by subscriptions but sheer love for content”
Commenting on the association, Anurag Kumar, Chief Communications Officer, Tata Sky, said, “Tata Sky as a brand has always believed that content is king regardless of the platform it is been showcased on and understands the increasing demand of digital content. Tata Sky Binge+ service is our step towards making the best of content across mediums available for our customers on a single platform. We are glad to be associated with India Film Project who have been at the forefront of discovering new content creators, valuing and showcasing their creation for the world to see. Through this partnership, we are furthering our individual brand promise to drive synergies towards appreciating the contribution of content creators in digital space.”