Tata Sky and Sun Direct implement broadcasters festive offer

Tata Sky and Sun Direct have become the first of DTH operators to implement the new festive offer price for À la carte channels from Sony, Zee, Star and Viacom18. Earlier the broadcasters had announced discounted MRP for their popular channels.

Viacom18 has reduced MRP of COLORS and COLORS Kannada from the present price of ₹19 to ₹12 per month each. Sony Pictures Network has also reduced the cost of SET, Sony SAB and Sony MAX from ₹19 to ₹12 per month.

Zee Entertainment has offered 6 Channels – Zee TV, Zee Marathi, Zee Bangla, Zee Telugu, Zee Kannada & Zee Sarthak at ₹ 12 instead of the original price of ₹ 19 per month.

Star is offering a discount on 16 Channels which highest among all other broadcasters. In its ‘Tyohar ka Upahar’ Star is providing Star Plus, Maa TV, Star Jalsa and Asianet at ₹12 instead of ₹19. Prices of National Geographic, Star Sports 3, Vijay Super, Nat Geo Tamil and Nat Geo Telugu have been reduced from ₹2 to ₹1 per month. Nat Geo Wild and Star Sports First will be available at a nominal charge of ₹ 0.10 instead of ₹ 1.

Star has also reduced the price of Vijay from ₹17 to ₹12, Asianet Movies from ₹15 to ₹12, Star Sports 1 Marathi from ₹13 to ₹8, Star Sports 2 from ₹6 to ₹5 and Hungama TV from ₹6 to ₹1.

It’s worth noting that Dish TV, Airtel Digital TV and d2h are still providing these channels at their original price without any discount. Price of Star Sports 1 Bangla was also reduced from ₹19 to ₹6 for 90 days from 6th September to 4th December. But, even after more than a month DPOs have failed to implement the offer price for this channel and customers are forced to pay its full amount.