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News 24 gets a refreshing look

anilsk01

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Hindi news channel News24 from Anuradha Prasad ‘s Bag Network has assumed a refreshing and bold look from May 6, 2011. The channel has changed its logo, colour format, graphic pattern as well as editorial pattern for a few programmes. E24, the Hindi entertainment channel from the group, will also be seen in a new avatar from the first week of May 2011.

RK Arora, CEO, BAG – Broadcasting, who had joined the group in January 2011, said, “When I joined the organisation, I found there was a need of change in the look and feel of the channel. Every channel upgrades its overall look in three to four years for better innovation with new technology. We also thought of giving something new to our viewers and advertisers.”

BAG Network had launched Hindi News channel News 24 in December 2007 and in March 2008 the group had come up with entertainment channel E24.