Times Network yesterday announced the expansion of its footprint in the international markets tying up with Airtel TV to launch zoOM in Nigeria as part of the strategic alliance. zoOM has over the decades brought engaging, interactive, and premium entertainment content through a widespread of offering including Bollywood, original shows, trends, lifestyle, and fashion.
zoOM caters to the content preferences of young Indian and South Asian viewers with the launch of zoOM in the region. The channel will be available to all subscribers of Airtel Nigeria on the Airtel TV app which is available on both iOS and Android.
The expansion comes on the back of Times Network recently launching ET NOW on Bell Fibe TV in Ontario and Quebec through a distribution partnership with Ethnic Channels Group (ECG), the world’s largest multicultural broadcaster. ET NOW will be transported within Canada by Nextologies.
“We are very excited for our maiden launch on Airtel Nigeria through Airtel TV. A pioneer in offering the best of Bollywood entertainment, zoOm is a legacy brand that has risen to become India’s one-stop youth entertainment destination. I am confident with this launch, we will cater to the preferences of young Indian diaspora in Africa and offer them an exclusive opportunity to experience the best in class Bollywood and Indian entertainment content”.
Jagdish Mulchandani, COO and Executive President, Times Network
Commenting on the partnership, Dinesh Balsingh, Chief Commercial Officer, Airtel Nigeria, said: “Airtel is committed to enriching and enhancing the Airtel TV platform so that it continues to deliver on its mandate of creating laughter, fun, happiness and excitement to our valued customers. This partnership with Times Network is yet another glowing testimony that we will not rest on our laurels even as we continue to implement our plans of making Airtel TV the one-stop platform for everything entertainment, sports and news in Nigeria.”
