Zee Entertainment’s upcoming Tamil Movie channel Zee Thirai is nearing its official launch. The broadcaster today went live with the social media handles for the channel and aired its promo on its Tamil General Entertainment channel Zee Tamil.
The channel in its social media post wished Superstar Rajnikanth on his birthday and used the occasion to announce its new channel. The 16-second video was accompanied with a message as well. Zee Thirai said, “Villain, Hero, Style King, and Super Star. now Thalaivar!!! Happy birthday Thalaiva! Our new journey starts on Thalaivar birthday. Zee Thirai coming soon.”
The channel’s tagline is “Rathathil Kalanthathu Cinema” which means “Cinema is in our Blood”. The test transmission of the channel is already on-air from INSAT 4-B satellite since last month.
At the time of going to press, the broadcaster was yet to publish a new RIO containing Zee Thirai. Zee Cine Awards Tamil 2020 is scheduled to take place on January 4, 2020 during which the launch date of the channel might be announced.
The I&B Ministry had approved Zee Entertainment’s application for the name change of Zee Malayalam and Zee Malayalam HD for Zee Picchar and Zee Thirai respectively earlier this year. Big Magic Punjab also made way for Zee Punjabi.
Zee Thirai launch will be in line with ZEEL’s plan to launch movie channels in three regional markets including Bhojpuri during FY20. Zee Biskope is set to launch on 21 December which is likely to be followed by Zee Punjabi, Zee Thirai and Zee Picchar.