BARC Website and Mobile Data to be in TG 2+ from Week 17

TV Audience measurement agency Broadcast Audience Research Council India (BARC) on Monday announced that it would be releasing weekly data from week 17 as TG 2+.

BARC Website and Mobile Data to be in TG 2+ from Week 17

The TV rating body said that the same was being done in line to maintain uniformity after evaluating all the requests. From Week 17, BARC India will release the data on website and mobile with TG 2+ for the genres and market as All India for English, Lifestyle and Infotainment genres.

BARC noted that the change would allow for a more direct comparison between the genres and also align with common measurement best practices.

The current TG for certain genres is 22+, 15-21, and 22+ which is being changed to TG2+.

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