BARC to resume publishing news channels TRP data from March 17
BARC India will also release the previous 13 weeks data before the week of resumption of TRP data, a… Continue reading →
BARC
TV9 Network exits NBDA accusing moves of delaying news ratings
NBDA had asked BARC to take some additional measures before releasing the data so that any future in… Continue reading →
MIB constitutes group for exploring Data capturing capabilities in STBs for audience measurement sampling
The Ministry of Information and Broadcasting (MIB) yesterday constituted a Joint Working Group to st… Continue reading →
MIB directs BARC to resume release of news channel TRP data
Now the TRP measurement agency BARC will not only release regular weekly ratings for the genre but a… Continue reading →
BARC India’s Derrick Gray elected as VP of Market Research Society of India
He is bringing with him a global experience of more than two decades in audience measurement and aud… Continue reading →
News Broadcasters Federation condemns attempt to strong-arm IBF and BARC management
NBF stated that Republic TV was being targeted by the Mumbai Police at the behest of the Maharashtra… Continue reading →
BARC India transitions from ‘Impressions’ to ‘Average Minute Audience’
The change in terminology has already started reflecting on YUMI Analytics for BARC India subscriber… Continue reading →
Star India delivers 31.57 million average impressions on IPL 2020 TV viewership
Star began the season with a sold-out inventory, with 18 sponsors and 114 advertisers onboard settin… Continue reading →