World’s largest and India’s only television measurement company, Broadcast Audience Research Council (BARC) India, will complete transitioning to its upgraded, versatile and user-friendly software interface, YUMI Analytics, starting July 1, 2020. The idea was to offer an…
Week 23 of BARC Ratings saw the Top 5 channels in Telugu, Telugu News, Kannada, Kannada News, Malayalam, and Malayalam News genre maintain status quo with no changes in the positions. Tamil and Tamil News genre saw…
Week 23 of BARC Ratings saw leaders in Infotainment, Lifestyle, Sports, Music, English Movies, Kids, English News, Youth, and English Business News maintain their leadership. The English Entertainment entire saw Comedy Central HD overtake its SD version…
While television viewership is reducing, the advertisements volume is on the rise which has slipped in the past few weeks. The overall advertising volume increased to 16% in week 20 (16th May to 22nd May) compared to…
As India is relaxing restrictions of lockdown and opening offices the television viewership has started to decline according to data released by BARC-Nielsen. The viewership reached the highest level in week 13 (March 28th to 3rd April)…
In Week 19, Hindi GEC genre saw DD National ratings take a major hit with Star Plus ratings improving vastly. DD Bharti continued its good performance while DD Retro doubled impressions on Free Platforms. Dangal TV continued…
In Week 19, Bangla, Punjabi, and Marathi genre saw many changes with Pitaara TV dethroning PTC Punjab to top Punjabi channels. Shemaroo Marathibana gained ground on Zee Marathi, while ABP Majha dislodged TV9 Marathi from the number…
In Week 19, Tamil, Kannada, Telugu, and Malayalam genres saw the respective channels continue their leadership across News and Non-News genres. There was minimal shuffling in ranking with most of the channels not seeing much change in…
