Eurosport India records a 53% growth in reach during Tokyo 2020 Paralympic Games
The channel had bagged the live broadcasting rights and was the only paid television partner for the Paralympics in the eight countries which are part of SAARC….
BARC India
BARC India’s Derrick Gray elected as VP of Market Research Society of India
He is bringing with him a global experience of more than two decades in audience measurement and audience information systems. …
Present TRP guidelines being analyzed and evaluated: Prakash Javadekar
The Minister of Information and Broadcasting (MIB) Prakash Javadekar last week in Lok Sabha said that the government was analyzing and evaluating the present TRP guidelines vis-a-vis shortcomings. The Minister said that BARC had responded to the…
Advertising volume on TV see 23 Y-o-Y growth in January: BARC India
India’s official TRP agency BARC India yesterday shared data on the advertising volume on Television for the month of January 2021 in comparison to January 2020 and January 2019. BARC India’s official data revealed a 23 percent…
NBA demands suspension of ratings of News channels to continue
News Broadcasters Association (NBA) yesterday expressed shock at seeing the alleged WhatsApp chats between former BARC India CEO Partho Dasgupta and Arnab Goswami, Managing Editor, ARG Outlier Media. NBA said that the chats established collusion between the…
BARC India transitions from ‘Impressions’ to ‘Average Minute Audience’
India’s television measurement body BARC India has shifted from using the term ‘Impressions’ to ‘Average Minute Audience’ keeping in line with the global television measurement standards. BARC’s weekly data releases on its website for Week 47 onwards…
TDSAT dismisses challenge against BARC’s landing page algorithm on grounds of lack of jurisdiction
The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) today pronounced its judgment in the challenge against BARC India’s landing page algorithm by Bennett Coleman and Sun TV Network dismissed the challenge on the grounds of lack of…
TRP Scam: BARC suspends weekly ratings for news channels to review its systems
TV audience measurement company, Broadcast Audience Research Council (BARC) in wake of the Mumbai Police probe which showed some TV news channels were manipulating TRPs has decided to pause weekly audience ratings for news channels. BARC Board…