TV9 Network exits NBDA accusing moves of delaying news ratings
NBDA had asked BARC to take some additional measures before releasing the data so that any future instances of falsifying data do not occur.
BARC India
MIB directs BARC to resume release of news channel TRP data
Now the TRP measurement agency BARC will not only release regular weekly ratings for the genre but also the last three months data in a monthly format.
Eurosport India records a 53% growth in reach during Tokyo 2020 Paralympic Games
The channel had bagged the live broadcasting rights and was the only paid television partner for the Paralympics in the eight countries which are part of SAARC.
BARC India’s Derrick Gray elected as VP of Market Research Society of India
He is bringing with him a global experience of more than two decades in audience measurement and audience information systems.
Present TRP guidelines being analyzed and evaluated: Prakash Javadekar
The Minister of Information and Broadcasting (MIB) Prakash Javadekar last week in Lok Sabha said that the government was analyzing…
Advertising volume on TV see 23 Y-o-Y growth in January: BARC India
India’s official TRP agency BARC India yesterday shared data on the advertising volume on Television for the month of January…
NBA demands suspension of ratings of News channels to continue
News Broadcasters Association (NBA) yesterday expressed shock at seeing the alleged WhatsApp chats between former BARC India CEO Partho Dasgupta…
BARC India transitions from ‘Impressions’ to ‘Average Minute Audience’
India’s television measurement body BARC India has shifted from using the term ‘Impressions’ to ‘Average Minute Audience’ keeping in line…