BARC Week 12 at a Glance

Week 12 in India saw the highest ever TV viewing at 1.2 trillion minutes. A growth of 37% was seen across all parameters of viewing. We bring to you an in-depth analysis of the BARC Ratings from Week 12 exclusively for you wherein we have covered all genres.

BARC Week 12 at a Glance

Top 10 Channels – Across Genres

Week 12 saw a drastic change in the Top 10 channels listing across genres. The growth of Movie channels saw Hindi GECs drop out of the Top 10 channels. Sony Max, Star Gold, Aaj Tak, ETV Telugu, and Zee Cinema entered the Top 10 ratings while Sony Entertainment, Star Plus, Colors, Zee TV and Nick exited the Top 10 channels. Big Magic dropped to the 8th position.

On Pay platforms, Star Gold, ETV Telugu, Gemini TV, Zee Cinema, and Zee Telugu entered the Top 10 ratings while Colors, Zee TV, Sony Entertainment, Zee Kannada and Star Plus exited it. Sony Max rose from 10th rank to 4th rank while Nick dropped 2 places down to 9th rank.

There was little change on Free platforms, with Aaj Tak entering the Top 10 channels at the expense of Abzy Movies. There was a major shakeup in the ranking with 6 channels having their rank changed. Big Ganga dropped from 7th position to 10th position.

South Markets

Kannada genre saw Colors Kannada and Udaya TV exchange their position. Udaya TV switched to 2nd position while Colors Kannada went to 3rd position. Kannada News genre saw no change in ranking.

Malayalam genre saw a huge shakeup in ranking with Asianet retaining its throne. Surya TV rose to 2nd position from 4th making Mazhavil Manorama drop down to 3rd position. Zee Keralam rose to 4th position from 5th while Flowers TV dropped two places down to 5th.

Malayalam News genre saw Twenty Four and Mathrubhumi News exchange their positions. Mathrubhumi News dropped to 4th position while Twenty Four rose to the 3rd position.

Tamil genre saw KTV and Zee Tamil exchange their position. Zee Tamil dropped to 4th position while KTV took its earlier place at 3rd rank. Tamil News genre saw no movement.

Telugu genre also saw stability with all Top 5 channels staying put in their positions. NTV and V6 News exchanged their rank in Telugu News genre. NTV Telugu dropped down to 3rd position while V6 News rose to the 2nd position.

BARC Week 12 at a Glance
BARC Week 12 at a Glance

Hindi Speaking Markets (HSMs)

Hindi GEC genre saw the exit of &TV which was replaced by Sony Pal. Big Magic rose from 5th to 3rd rank, while Sony Entertainment rose from 7th to 5th rank. Zee TV dropped down to 7th position from 6th position, while Star Plus dropped 3 places down to 6th position.

On Free platforms, Doordarshan’s regional channels exchanged ranks. DD Madhya Pradesh was the biggest gainer, rising up by 4 positions. On Pay platforms, Star Plus dropped to 4th position, Zee TV dropped to 5th positon while Sony Entertainment and Colors rose to 3rd and 2nd position respectively.

In rural areas, Zee TV and Sony SAB exchanged their ranks along with Colors Rishtey and Star Utsav who also exchanged their ranks. Urban areas saw major shakeup in ranking, with 8 channels changing their rank. Sony SAB and Star Bharat retained their existing ranks.

Hindi Movies genre saw Zee Cinema and Star Gold exchange their position. On Free platforms, B4U Movies and Enter 10 exchanged their ranks. On Pay platforms, Zee Cinema and Star Gold exchanged their position.

In rural areas, Zee Cinema dropped to 4th position while Star Gold rose to 3rd position. Enter 10 entered the Top 5 channels at the expense of B4U Movies. In urban areas, Sony Max and Star Gold exchanged their positions.

Hindi News genre saw ABP News rise from 5th position to 2nd position. Zee News and India TV dropped to 3rd and 5th positions respectively. In rural areas, News18 India entered the Top 5 at the expense of India TV. Republic Bharat moved from 5th to 4th spot.

In urban areas, India TV dropped to 5th position while Zee News, News18 India and ABP News gained 1 position.

Hindi Business News genre saw no change. CNBC Awaaz retained its leadership.

English Genres

In the English News genre, BBC World News entered the Top 5 channels at the expense of NDTV. English Business News genre saw no change with CNBC TV18 retaining its throne.

In the English GEC genre, Comedy Central HD rose from 4th position to 2nd position. AXN and Colors Infinity SD dropped down to 4th and 3rd rank respectively.

Movies Now dethroned Star Movies in the English Movie genre. Star Movies dropped down to the 2nd rank.

Regional Genres

Assamese Genre saw no movement. In the Assamese News genre, Protidin Time and DY 365 exchanged their positions. Zee Bangla dethroned Star Jalsha in the Bangla genre. Kolkata TV dropped to 5th position while Calcutta News entered Top 5 Bengali News channels in place of R Plus.

In the Bhojpuri genre, Bhojpuri Cinema dethroned Zee Biskope a week after it captured the 1 position. Big Ganga and B4U Bhojpuri exchanged their positions.

In the Gujarati genre, TV9 Gujarati rose to the 1st spot while Colors Gujarati Cinema dropped to the 3rd rank. ABP Asmita rose to the 2nd rank. In the Marathi genre, Shemaroo Marathibana entered the Top 5 channels at the expense of Colors Marathi. Marathi News genre saw no change.

In the Odia genre, Tarang Music replaced Prarthana TV in the Top 5 channels. Kalinga TV and News18 Odia exchanged ranks in the Odia news genre.

In the Punjabi genre, Pitaara TV dethroned Zee Punjabi with Zee Punjabi dropping down to the 3rd position. Manoranjan Movies moved from 5th position to 4th position. PTC News entered the Top 5 at the expense of Maha Punjabi.

Sports, Lifestyle, Infotainment, Music, Kids and Youth Genre

In the Music Genre, Mastii and 9XM exchanged their positions. In the Lifestyle genre, FYI TV18 HD entered the Top 5 channels in place of Fox Life. In the Kids genre, Cartoon Network and Sony Yay exchanged their positions. In the Infotainment genre, National Geographic and Animal Planet exchanged their positions.

In the Sports and Youth genre there was no movement. Star Sports First and Zing retained their throne.

Note: Manual work was involved in the preparation of the infographic and errors might have crept in unknowingly. Please report any errors you find.

guest
0 Comments
Inline Feedbacks
View all comments
0
Would love your thoughts, please comment.x
()
x