BARC India’s Derrick Gray elected as VP of Market Research Society of India

BARC India’s Derrick Gray elected as VP of Market Research Society of India

He is bringing with him a global experience of more than two decades in audience measurement and audience information systems.

Dr. Derrick Gray

The autonomous market research body, Market Research Society of India (MRSI) has appointed Dr Derrick Gray as the vice-president. Gray is chief of measurement science and business analytics at BARC India’s TV viewership measurement body. 

Previously he had served on the board of directors of the Marketing Research and Intelligence Association (MRIA) of Canada. Earlier this year he was also appointed as the chair of the Professional Standards Committee at the MRSI where he was established to ensure strong ethical and professional standards for the Indian market research industry. 

“With my experience over the years in statistical research, measurement and data science, I am looking forward to working collaboratively with the team at MRSI. We hope to be able to make significant progress together as a team,” said Gray. 

The MRSI is a not for profit autonomous market research body formed in 1988 by a large fraternity of research suppliers and users spread across India. It brings marketing, insight professionals together and aims to establish a code of conduct that should be followed in the market research industry in India.

Dr Derrick Gray is bringing with him a global experience of more than two decades in audience measurement and audience information systems for various media, including linear television, digital video and radio. During his career, he has led several statistical research, measurement science, data science functions.

Nakul Chopra, chief executive officer, BARC India, said, “We at BARC India are extremely proud of Derrick’s recent appointment and would like to congratulate him on his becoming the vice-president of the managing committee at MRSI. We wish him all the success for this new role and look forward to him guiding market research in India to even greater heights.”

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