BARC WK 23: Rishtey Cineplex becomes No.1 Hindi Movie channel on Free Platforms within 8 days of relaunch

Rishtey Cineplex also became the 3rd most watched channel on Free Platforms with Dangal and Big Magic ahead of it.

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By Basil Kannagi Arasu

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Viacom18’s Hindi Movie Rishtey Cineplex which relaunched on 5th June has eclipissed other Hindi Movie channels to become the No.1 Hindi Movie channel on Free Platforms within 8 days of relaunch. Rishtey Cineplex hit a six week high seeing aN increase in impressions by over 75% dislodging B4U Kadak as the no.1 Hindi Movie channel on Free Platforms. Rishtey Cineplex also became the 3rd most watched channel on Free Platforms with Dangal and Big Magic ahead of it.

BARC WK 23: Rishtey Cineplex becomes No.1 Hindi Movie channel on Free Platforms within 7 days of relaunch

In Hindi Movies genre, Sony MAX retained its leadership while Star Gold and Zee Cinema exchanged their positions. B4U Kadak and Star Gold 2 held onto their respective positions.

On Free Platforms, Rishtey Cineplex jumped over 3 places to become the No.1 channel with an increase in impressions by over 75% courtesy of its official relaunch on DD Free Dish. Zee Anmol Cinema entered Top 5 at 5th position at the expense of ABZY Movies. B4U Kadak, Enter10 and B4U Movies dropped one position each to accommodate Rishtey Cineplex at the top.

On Pay Platforms, Sony MAX retained its leadership while Zee Cinema and Star Gold exchanged their positions at 2nd and 3rd. Star Gold 2 and &pictures maintained their respective positions.

In Rural areas, B4U Kadak, Sony MAX, Zee Cinema, and Star Gold maintained their respective positions in Top 4. Rishtey Cineplex dislodged B4U Movies to enter Top 5 at the 5th position.

In Urban areas, Sony MAX retained its leadership while Star Gold 2 and &pictures held onto their positions at 4th and 5th. Zee Cinema and Star Gold exchanged their positions at 2nd and 3rd.

In Hindi GEC genre, Dangal TV continued its leadership. Zee TV slipped out of the Top 10 while Colors Rishtey made a comeback in Top 10. Colors dropped from 6th to 8th position while SET dropped from 8th to 9th. Sony Pal, Colors Rishtey, and Star Utsav gained from their re-entry to DD Free Dish seeing considerable increase in TRP even though the channels went on air on 10th June on DD Free Dish while the weekly data pertains from 6th June to 12th June.

On Free Platforms, Colors Rishtey, Sony Pal, Star Utsav and Zee Anmol saw considerable gains in TRP courtesy of DD Free Dish return with Colors Rishtey at 3rd, Sony Pal at 4th, Star Utsav at 5th, and Zee Anmol at 7th.

On Pay Platforms, Dangal TV dropped to 8th from 7th while DD National moved over it. Star Plus continued its leadership with 771268 (000s) impressions.

In Rural areas, Star Utsav and Sony Pal rose over Star Plus and Sony SAB while Colors Rishtey and Zee Anmol entered Top 10 at 7th and 8th position respectively.

In Urban areas, Colors rose to 3rd position dislodging Dangal TV which dropped down to 5th position from 3rd. Big Magic dropped out of the Top 10th making space for Zee TV.

In the Hindi News genre, Aaj Tak maintained its leadership with 204732 (000s) impressions while India TV retained its 2nd position. Republic Bharat and ABP News exchanged positions at 3rd and 4th. TV9 Bharatvarsh slipped out of Top 5 making way for News18 India.

In Rural areas, Aaj Tak maintained its leadership while India TV retained its 5th position. TV9 Bharatvarsh rose to 3rd from 5th, ABP News dropped from 3rd to 4th, while Republic Bharat rose from 4th to 2nd.

In Urban areas, Aaj Tak continued its leadership with India TV retaining its 2nd position. ABP News dropped from 3rd to 5th, Republic Bharat rose from 4th to 3rd, while News18 India rose from 5th to 4th position.

In the Hindi Business News genre, Zee Business continued to zero in on CNBC Awaaz with 4363 (000s) impressions while CNBC Awaaz stood at 4526 (000s) impressions. In week 22, CNBC Awaaz had 5072 (000s) impressions while Zee Business had 4892 (000s) impressions.

The TRP ratings for Week 24 are going to be interesting to see as it will measure a complete week of presence of Colors Rishtey, Zee Anmol, Zee Anmol Cinema, Sony Pal, Star Utsav, and Rishtey Cineplex relaunching on DD Free Dish. Rishtey Cineplex will be coming soon to your pay TV screens with the channel turning into a pay channel cometh 8th July.

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Basil Kannagi Arasu

News Reporter

1328 articles published
Basil likes to cover the latest happenings in the Media and Entertainment Industry in India. You can always find him browsing his phone.

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