CNBC-TV18 launches SMB Utsav along with Microsoft to reward unsung SMB heroes

India’s leading English business news channel CNBC-TV18 has joined hands with Microsoft to launch ‘SMB Utsav’ allowing Small and Medium Businesses to have an opportunity of recognition for all the unsung heroes of the Indian economy to get business and technology offerings worth upto Rs 15 lakhs and bolster their growth in the new paradigm.

“Considering the situation of the current time, we have realized that implementation of technology is a must for every business. With more and more innovations coming into the picture, it is only practical that SMBs adapt to them and take their businesses to the next step. Using the expertise of Microsoft, we want to help businesses realize their potential and give them a boost towards their growth with digital transformation and help uplift the economy of our country.”

Smriti Mehra, CEO at CNBC-TV18

The 4 month long event kicked off on 7th December will identify and award the best SMB for their business/organizational resilience every month aiming to provide a game changing environment for small businesses that will enable flexibility, operational efficiencies, and increased productivity. The winning SMB in turn can drive innovation and unlock opportunities with the help of Investment Information and ICRA analytics.

The channel’s editorial panel along with ICRA will conduct a 3-phase methodology which will be a deliberate procedure designed on a combination of various criteria, including online submission, shortlisting, and at the final stage, the jury meet.