CNBC-TV18’s Storyboard has partnered with Twitter to introduce a special series #BestofTweets with the series kicking off today with the first episode, Best of Tweets ‘Brands Leading the way’ today with an illustrious panel of guests.
The limited series will dive deep into the new nuances of digital marketing by showcasing the pioneering and impactful campaigns of the year gone by on Twitter with leading brands leading with innovation and creating a lasting impact on the people. It will also include iconic brand-audience moments on Twitter along with industry experts and thought leaders. #BestofTweets will offer much-needed brand insights into momentum during these times.
“For over two decades, CNBC-TV18’s Storyboard has been the platform of choice for everything related to marketing and advertising in the country. It is the one-point access for brands across industries to share their stories, explore fresh ideas, and earmark trends and insights. This year being so extraordinary, with never-seen-before events and experiences, saw brands and consumers engage and interact even more on digital platforms, to stay connected and be heard. Thus, it is only befitting that we partner with Twitter, a platform that is becoming the barometer of what people want, and bring forth the remarkable campaigns and initiatives that shaped the narrative of one of the most defining years in modern times.”
Smriti Mehra, CEO, Business News, Network18
The first episode of the series will see industry leaders, Manish Maheswari, Managing Director, Twitter India, and Sapna Chadha, Senior Marketing Director, Google India, and South East Asia including the brand’s use of digital platforms to engage with the consumers. Curated segments in December and January will showcase unique campaigns and explore new themes with the series will have an additional treat for the viewers – an hour-long year-end special focusing on the best campaigns on Twitter in 2020.
The show was telecasted earlier today at 8:30 am and will repeat on Sunday at 11:30 and 2 pm on CNBC-TV18 and CNBCTV18.com bringing the new nuances of online marketing motivating the audience to view branding in a new light as well as adapt to the evolving scenario.