CNN News18 changes look to reiterate editorial positioning

CNN News18 has yesterday changed its look and feel along with significant changes to reiterate its editorial positioning of pure, balanced, and fast and clutter-breaking news and analysis. The channel is looking to be bigger, bolder, brighter, and better than never before.

The world has changed. We are adapting ourselves to continue to stand by our channel’s ethos of ‘On Your Side’. Given the current environment, this is a significant moment for news television. We at CNN-News18 believe it’s the right time to put sanity back in the news. It’s time to channel facts, not outrage. We have been known for our fair, balanced and non-partisan coverage, which means that all sides talk to us. Our commitment to unbiased journalism and to putting India first will always be top priority. Bharat is an aspirational country with biggest young population in the world. We are also one of the oldest civilisations that even today has much to offer to the world. Our new look will blend all these factors and present a news viewing experience that New India truly deserves and aspires for.”

Zakka Jacob, Executive Editor – CNN–News18

The new look will see the channel set up its graphic design template in HD format which it claims no other news channel has done so far. The screen will further be divided into multiple columns making it look bigger, bolder, and better to understand, thereby breaking all clutter.

The channel will look to simply news for its viewers and not just give simplistic explanations.