Breaking Airtel DTH has increased Lock In Period For A-La-carte to 30 days

[Harsha1996]

The quality has degraded very much over the years since NTO. You still don't get English movies after 90 days of it's theatre release. Most niche channels have shut down. TV has no exclusivity. Shows comes on OTT before TV. 4K channels have been shelved. Most big countries watched FIFA World Cup and Olympics on 4K. We are world's fifth largest economy. We have some third world developing country level TV industry. We didn't even got in Full HD. I have seen Africans have better TV industry than ours.

True bro... If there is full pricing power like pre nto the situation will be different now.... Ofcourse Trai can impose rules but capping the prices is not a good idea...

 

[satyajeet]

True bro... If there is full pricing power like pre nto the situation will be different now.... Ofcourse Trai can impose rules but capping the prices is not a good idea...

There is no cap on stand alone channel price. They can still sell at 50-100 whatever they like. Selling each channel individually is best idea. TRAI rules allow this. But they won't sell like this.
Cap on bouquets channels price exist for well thought of reasons, that need not be repeated.
Can you elaborate what you want to convey?

 

[Harsha1996]

There is no cap on stand alone channel price. They can still sell at 50-100 whatever they like. Selling each channel individually is best idea. TRAI rules allow this. But they won't sell like this.
Cap on bouquets channels price exist for well thought of reasons, that need not be repeated.
Can you elaborate what you want to convey?

capping on channels or bouquets whatever it is.. Not A good idea... If a company wants to stay in the market they will make their own strategies.... There is no pricing regulations in other essential services... Why only pay tv....?
For example if there is no regulations... Airtel today will implement this rule differently like pay 30once for sports channel 30 day contract or pay 45 on per day basis.... They have their choice... Even customers too... But because of this regulations.... They are pushing all people with no choice.. Simply, is it OK to regulate tooth paste like.... Don't bundle 150g, 100g toothpaste.... In a single packs.... only sell 100g toothpaste in bundles... 150g toothpastes need to be sold individually is it a good idea... Same case here... It is broadcaster and dpo choice to bundle or not...and pricing too...

 

[satyajeet]

First we are going off topic

capping on channels or bouquets whatever it is.. Not A good idea... If a company wants to stay in the market they will make their own strategies.... There is no pricing regulations in other essential services... Why only pay tv....?

Yes. Most of essential services are price regulated at some point.

Simply, is it OK to regulate tooth paste like.... Don't bundle 150g, 100g toothpaste.... In a single packs.... only sell 100g toothpaste in bundles... 150g toothpastes need to be sold individually is it a good idea..

Issue is not bundling, issue is pricing. If you buy in bundle of two, you get in half price and separately than double price. Do you get pricing like this? You can try searching bouquets pricing in forum. So many guys have written on this.

Let's remain on topic of this thread.

 

[dino29]

Loop Mr airtel here... yesterday only he was defending

Buddy firstly rather than indirectly making references to me please tag my user name. Also i was not defending anyone but rather presenting my viewpoint and what might get implemented, i never said what i have said would only come out true but just stated a possibility.

Now that Airtel Digital TV is implementing this 30 day lock in policy for standalone channels, i am certain other DTH Platforms will also do so in next few days. DTH Platforms mostly take a joint/unanimous decision on such things

 

[dino29]

"I do not think any such policy would come into effect on Airtel Digital TV Platform , on the contrary in coming days / weeks there is a strong likelyhood that many steps/decisions would be taken by Airtel Digital TV which would be extremely beneficial and good for customers and make everyone happy"

Funny to read no

What us funny in it? Please elaborate.

Forums r meant to present one's opinion and discuss about various topics.

I stated my view and what can happen, it seems it is not turning out that way so it is fine.

It is way better to have a productive discussion rather than simply choosing to quote someone's post , not understanding its meaning and poking fun at it.

 

[dino29]

Wt* adtv !!
so simply dbr revoked by adtv now adtv back to old days when of we want to add any cahnnel have to pay full amount

I think new amended NTO 2.0 regulations allow operators to have 30 day lock in policy hence now we may see all DTH operators bringing this into effect in next few days

 

[dino29]

I saw that still I felt content was less..I miss his long paragraphs with point to point defense

You look at just number of words or paras rather than the meaning of things explained in it. You need to change ur focus to the right things

 

[dino29]

True bro... If there is full pricing power like pre nto the situation will be different now.... Ofcourse Trai can impose rules but capping the prices is not a good idea...

Do u know broadcasters used to charge lot less for their channels / bouquets in Pre NTO era so why did they feel the need to increase prices so steeply not only right noe but when NTO 1.0 itself got implemented. If u would have gone thru my posts regarding this topic then u would understand what i am talking about else u can search with keywords for the same.

NTO regulations have nothing to do with price hike or shutting down of channels. Own wrong strategies of Broadcasters and not being confident of the content shown on their channels has lead to them increasing prices and still preferring to push heavily discounted broadcaster bouquet instead of being confident and giving choice to viewers to opt for channels at affordable price thru a-la-carte or broadcasters bouquet mode.

Lastly there is no capping of prices,,if broadcasters want to price a channel at Rs. 100 then they can do so but such a channel cannot be part of broadcaster bouquet.

When a broadcaster is able to provide a popular channel at price of Rs. 6 or 7 in broadcaster bouquet then why same is being provided at Rs. 22 on a-la-carte mode.

NTO regulations r extremely good for all stakeholders but broadcasters still prefer the old Pre NTO rules where they get to have individual long term advance agreements with various operators thus allowing to make huge money on upfront basis. Also smaller operators got lower discounts in such deals and bigger operators got more discount. Viewers had no choice to opt for their favorite channels and rather opted for DPO bouquet bcoz operators priced a-la-carte so so high that it made no sense to subscribe to them. Whole system was opaque and unfair.

I just hoped that original NTO 2.0 regulations would have come into effect which really would have benefited people in a great way

 

[dino29]

It is not about comparison bro.... Cheap pricing won't work for long....
Look at mobile charges now....
From 35rupees minimum recharge in 2019 to 155 rupees in 2023....
I am not saying we need to 50, 100 dollars.... But at least we Nedd pay some good amount like 50-60 rupees for a sports channel
The sports rights are expensive how can they recover without proper pricing.... Even brands have some limit to spend on advertising... They will not pour 40k cr for advertising for just ipl 5ipl seasons... People need to pay some amount...

Every country has its own problems... Even us, uk people hate price increases recently sky UK increased prices by 7-8% still with 18 months contracts and all..People hate it but no option prices will increase over time

Firstly broadcasters need to stop overspending on buying rights of key sporting properties , this itself is an issue which causes sports broadcasters to find it difficult to arrive at viable business model and we r faced with watching cricket highlights across channels , paying more for channels, watching more ads.

Most importantly sure inflation related hikes is fine but same is not the case of what has been happening with increase in prices of channels done by broadcasters right from when NTO 1.0 came into effect. Broadcasters just don't seem to like NTO regulations hence implemented it in a way which gave an impression to viewers that price hikes is due to NTO which is completely untrue.

Lastly even if we assume that Pre NTO regulations were still in effect then too i strongly feel that with OTT/brooadband/ DD Free Dish gaining such strong momentum with each passing day....Broadcasters will continue to lose subscribers unless they provide good content to viewers and evolve their strategy to cater to both emerging and regular viewers of channels available across genres. English GEC, Niche channels still won't succeed even if Pre NTO regulations are into play and viewers get them at very low price within a bouquet unless content offered is good and connects with the audience. Gone r the days when people would just go for subscribing bouquet/ channels on DTH or Cable TV as there were limited or no other avenues to consume content, nowadays people divide spends very intelligently keeping in mind all the choices at hand