Breaking Airtel DTH has increased Lock In Period For A-La-carte to 30 days

[HappySoul]

I wonder who voted for "yes, it's a good move"

 

[The Lonelier Island]

I wonder who voted for "yes, it's a good move"

 

[KGF]

I wonder who voted for "yes, it's a good move"

If Dino wasn't banned, nobody would have wondered about it

 

[Harsha1996]

Financially good move to convert DTH users to Airtel Fiber users by giving discounts on bundle via Airtel Black. Also it gets rid of Low ARPU users. That's Airtel way of doing business. This is how they survived aggressive competition in telecom sector. It will be a good move for customers in longer run as well as long as they plan to upgrade their customer service and ground service. We need a premium player for people willing to pay for good service. They need to add "niche channels" like Vh1 HD if they want to cater to premium audience. Or add some free International service channels catering to that audience like Smithsonian HD, Curiosity Stream, E! News, FightBox HD etc. to stop from cord cutting. They need to differentiate their offering than other operators.

The actual problem is they only offer premium pricing not premium service and experience..

 

[The Lonelier Island]

The actual they only offer premium pricing not premium service and experience..

I hope they atleast have plans to improve. Premium pricing shouldn't come without premium service.

 

[Karthik_]

show I had plan to watch was over. This is why I add most channels a day prior to it's airing and don't drop most viewed channels.

Now I can see why you are supporting this.

 

[The Lonelier Island]

Now I can see why you are supporting this.

Exactly, do you see how terrible service is of something that was considered a premium service provider. There needs to be one premium option along with affordable ones.

 

[somnath chakraborty]

There is no loot if you are getting a good service in return.

what if service not need

 

[The Lonelier Island]

what if service not need

Suraj ke darshan karlo tab.
T: Switch to Sun.

 

[Karthik_]

Exactly, do you see how terrible service is of something that was considered a premium service provider. There needs to be one premium option along with affordable ones.

I can understand that in an industry like this scaling is the only way to make good profits. But the thing is premium customers anyway opt for high end packs which contain all channels. Rest opt for mid range packs and add required channels through a la carte when required and people who want the channel for 30d will anyway subscribe to the channel for 30d. Many are in LDPs. We can say that people are ready to lock themselves for even 180d or 360d for good plans. Either Airtel should come up with affordable LDP high end packs or should remove lock-in on a la carte. Bringing affordable high end packs will lead to low ARPU from premium customer. That's why I oppose lock-in on a la carte channels. This will only lead people to ditch DTH which inturn will affect their scaling only.