Buddy Airtel has done this to help you in some ways which we mere mortals cannot fathom.
I'll let the Disney/Airtel employee here defend this for the n'th time again.
I dont see any benefit, honestly. Earlier when there were service provider defined packs, I know it used to go up to Rs 250 - Rs 300, but it used to have lot of channels.
From August 2008 to October 2017 (9+ years), I used Big TV (Reliance Digital TV). As we all know, the Picture Quality was beyond stunning, even for SD channels. I used to do annual recharge for Rs 3,150 for Gold Plan. It used to give all channels, excluding a few like Neo Sports, Neo Cricket, BBC Earth. That worked out close to Rs 262 per month
, but did provide me all channels, including Star/Ten/Sony Sports as well.
Yes, prices did increase, but my last annual recharge for September 2016 to November 2017 (1 year + 45 days free) was Rs 3,941. This still worked out to be Rs 288/month
with all channels.
Due to their shutdown, I moved to airtel Digital TV and there too, I took annual pack Infinity Sports, with effective price of Rs 2,681 (after all Cashbacks/etc.). This worked out to be just Rs 223 per month
for me, including sports channels. I used this till Jan 2019 after which the 'new regime' came in to effect!
Compare that with now - it is way too costly. The rules by TRAI to ensure customers get to select ala-carte channels has been grossly abused, and is not benefiting me at least.