Warner Bros. Discovery bets on growing popularity of anime in India to drive growth of kids cluster in India .
Anime found dedicated fan following within Cartoon Network India's Programming.
While anime content occupies about 15 to 20 percent of their schedule programming, it commands strong viewership with the genre making up around 22 to 25 percent of our total viewership, Uttam Pal Singh - Head of Kids Cluster , South Asia , Warner Bros Discovery.
Anime Viewership has seen significant growth in both urban and rural market in India. In TV on weekly basis 12-15 million kids watch shows that are more Anime focused. Anime is in growth stage in TV in India .
At Present approx. 60-65% viewers came from Tier 1 , 2 and megacities. strong growth in regions of North eastern India , including Assam and West Bengal. There is a sizable potential market for anime on TV in India, which has been growing gradually. The growth rate has been tremendous year over year, pointing to a bright future for anime on all media, including television. Additionally, the fact that India is the second-largest anime market in the world after Japan offers them and the industry significant growth potential,. various genre in anime appeal to kids and youth.
they are planning further to add newer anime shows in future it seems, at present My Hero Academia & Dragon Ball Z Kai : Final chapters - anime shows are airing in Cartoon Network India.