Why are they doing this?? If their customers were already sad regarding non addition of channels, adding these useless service and shopping channels mean airtel are now ensuring they angry as well! As a matter of fact, they are striking an axe at their own feet by doing this, as with analogue cable tv going to shut down, many customers would join dth, and most of them wont want to join airtel if they continue their nonchalant attitude towards their customers.....