Unlike something silly and id*otic things shown on Inside Edge, the e-Auction generally takes place till the time two or more players involved in the bidding. It won't end after a stipulated time as shown in that id*otic show. After each bid, there will be ample amount time for each player to choose if they wanna be further in bidding. Just check, how the BCCI Indian cricket rights went down last time they had e-Auction.
As BCCI's bilateral rights becomes the first-ever sports property to be sold through an e-auction, the industry is keen to understand how will the process work when bidding begins at 2 pm on April 3.