Ashok Varma
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Hotstar pack/bundle with Live cricket sold to top notch due to lower data rates by Jio, launches in Sept 2016. Thanks to Uday Sankar,President of STAR in 2016 predicts this.They have huge subscribers because 60% comes from mobile bundle. That's why their ARPU is less than $1 per month.
Hotstar lost 361 Cr in 2020.
Disney+Hotstar narrows FY20 net loss to Rs 361.8 crore; income up 45%
Disney+Hotstar, which follows a hybrid model in India – with both advertising as well as subscription video-on-demand (VOD) service – witnessed a 56% increase in ad revenues and 32.6% jump in subscription revenues.m.economictimes.com
While in 2021, loss widens to 600 Cr
Disney+Hotstar FY21 net loss widens to Rs 600.8 crore; income up 5%
Disney+Hotstar, which follows a hybrid model in India – with both advertising as well as subscription video-on-demand (VOD) service – saw subscription revenues overtaking advertising in the fiscal, as the latter saw a 14.8% drop. Subscription revenues, however, went up by 34.3%.economictimes.indiatimes.com
Disney+ Hotstar doesn't know how to monetize it properly. The only reason Disney trying to bid heavily is because if they lose IPL rights they know they can't reach the forecast provided by Disney to Wall Street. Disney predicting to reach 230M to 260M subs by 2024.
Disney can forget this if they lose IPL. Wall Street won't treat them nicely, it will be bloodbath like what happened to Netflix last week.