rashwin99
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Amazon, Star, Sony, Viacom18 — why is IPL’s media rights queue longer this time? It’s all about you.
Media barons, IT giants, and experienced heads of the business are all crowding to get their hands on IPLs broadcast rights. Some estimates say that the winning bid could touch INR50,000 crore. Add to this, a seasoned player of broadcast-rights bidding game, Uday Shankar, who is throwing in the...
economictimes.indiatimes.com