Yeah Viacom 18 market value and share very less compare to other Broadcasters, IPL Media Rights value is now 90% bigger than 3,000/6,000 Cr of Viacom market value, even parent company Reliance's telecom company Jio too nowadays silent not even showing advertisements on TV and IPL Live matches. Airtel/VI hitted hard them in telecom buisness too in last 4 months.
RJio's customer loss drags down telecom subscribers growth in January; Airtel only gainer: Trai - Times of India
India Business News: The telecom subscriber base in the country declined marginally to 116.94 crore in January this year, mainly due to the loss of a whopping 93.22 lakh mtimesofindia.indiatimes.com
Viacom18 will give a best try to acquire IPL rights, there r other investors too coming aboard in viacom18 as per previous reports. Ultimately they r launching sports channels and laying out framework for entering sports biz in major way since last 1 year or so and IPL is key event whose rights they will surely try to acquire. All broadcasters know that it is a long term investment and profits generation takes time but IPL, BCCI r key drivers for getting more viewers to opt for sports chs. Not only that in an interview i read about Star/Disney president and Star Sports Head had clearly stated that subscriber growth is very important for disney+hotstar as it is major factor thru which market valuation/share value is derived these days and they will put in best efforts to retain IPL, ICC and BCCI rights.
Road will b tough for sony is what i feel