marvel44
News Columnist
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- 11 Nov 2019
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Actually, it's quite the opposite.. Star has correctly put in consolidated bid by taking a calculated risk and pipped out the competition by just mere 500 crores ie., 3% margin... They went in all or nothing formula and luckily it worked for them... Had in all other seven bids put in a 500 crores extra Star would have lost that bid....Star bid aggressively only for the bundled category in the last cycle. Sony bid the highest amount for TV rights. I think sony will do the same this time. Also the bundled amount should be greater than the total amount of bids for TV+Digital+intl. Not sure if star will go that route with disney at its helm
My guess would be
TV - Sony
Digital - Amazon Prime / Hotstar
Disney-Star will actually go that route for a simple fact of the matter that IPL brings Hotstar more subscriptions which in turn add to Disney+ subscriptions and the wall street would be happy...
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