IPL Media Rights 2023-2027

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Who Will Acquire IPL Brodcast Rights For 2023-2027?


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Earlier IPL was also offered on complimentary basis. Even a subsidised Hotstar subscription isn't making any difference at the moment. I don't see how acquiring IPL digital rights can help. VR is a gimmick that will never appeal to masses.
They wants live cricket to promote their brands like Jio logo on all IPL players, even they secure portal for sale of TTD darshan tickets with Jiomart name on website address.
 
They wants live cricket to promote their brands like Jio logo on all IPL players, even they secure portal for sale of TTD darshan tickets with Jiomart name on website address.
Why can't they just buy advertising slots for their brand? They are already have a team and are sponsoring multiple teams.
 
Approach of Star(as well as parent Disney) towards the next auction will be a key factor in deciding rights and price. If Star doesn't lost interest towards IPL then competition remain tough. Two things to note,
1. Even Star got huge viewership and revenue than Sony, while comparing with their expense things are not pleasant for the network. So its a question that Will Star keep the same aggressiveness this time?
2. Change in parent company - Fox was over fond to Star and Uday Shankar was very bold in taking decisions. When it comes to Disney, they are regulative in providing funds. Also executives of that time had changed.
Star's movement is unpredictable. After acquiring IPL and BCCI rights Star doesn't made any major event aquisitions till date. Sony bought so many cricket board rights and Viacom 18 also buying many many rights. So Star may comeback with a bang by retaining IPL rights.
 
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