In upcoming days OTT platforms like yupptv,nextgtv,zengatv,zee5,hotstar etc are take major share if tv brodcaster nt reduce their channels prices (a la carte ).
Netflix is already seeing some good increments and Amazon Prime is already rock solid.
Web Streaming is the future of India since the content we get on TV (Specially for Entertainment) is sh#t. I know it might hurt someone's feeling but that content is not even the standard of 21st Century.
These days educated ladies/gents in the age bracket of 50-60 prefers to watch shows which are available on Amazon Prime / Hotstar / Netflix.
Some of the ladies even enjoys Game of Thrones (Of course, they need to understand English).