Raju lal
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Actually zee is not a big rival infront of star if we consider money and sports property they own.Star is spending too much but zee is playing tricky along with spending money.Also Zee is having strong international presence now. It's taking Indian shows abroad and tasting success. It's Zee World is number one in Zambia and have strong presence in Nigeria. It has also created it's own sub network of lifestyle channels under " living" brand. Living Foodz is the market leader in the genre. Media business is also very successful now, with Zee news the clear leader in urban market. Star had already lost its position to Zee in Tamil abd Bangla regional market, as well as National Hindi entertainment market.
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