JitendraKumar
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Tata Sky, India's leading content distribution platform
providing Pay TV and OTT services, has launched its latest
campaign ‘Shobcheye Beshe Bengali Channels’ with superstar
Amitabh Bachchan. The campaign announced Tata Sky’s
offering #MaxJingalala of 600 channels and services, which is
the highest ever in the DTH sector. Tata Sky today is a market
leader in Bengali and HD channels, as West Bengal has always
been an important market for Tata Sky.
With top notch customer servicing, there is a robust
distribution and infrastructure network across towns and
villages in the state. Not only Kolkata but also the towns of
Medinipur, Haldia and Kharagpur in southern West Bengal have
shown wide acceptance towards the brand. The focus next is
to penetrate the townships of Howrah, Bardhman and
Durgapur through this campaign.
Along with the maximum number of Bengali channels, Tata Sky
has the maximum number of Marathi, Oriya, Assamese,
Punjabi, Tamil, Telugu, Kannada and Malayalam channels on
offer across the DTH sector in India. Tata Sky is offering an
unprecedented 75 HD (highest in the industry) and 483 SD
channels. The bouquet of 31 value added services, 15 SD &
HD movie platforms specials, 9 exclusive +1 channel feeds,
have been a clear differentiator and a key focus area for the
brand.
The latest integrated campaign will involve a contest gives the
viewers an opportunity to a meet & greet with superstar
Amitabh Bachchan. The first phase of the campaign kicked off
in the 2nd last week of December with Mr. Bachchan playing a
game of ‘Hide and Seek’ with the audience. The second phase
was on air from 28th December with a Q&A contest where the
viewers need to send their messages to 56633.
Malay Dikshit, Chief Communications Officer, Tata Sky, said,
“Consumers in India consider the number of channels
provided by an entertainment platform to be amongst the
second biggest reason to make their purchase decisions.
Tata
Sky is leaving no stone unturned to offer the maximum number
of channels and services to its subscribers. Hence offering
Shobcheye Beshe Bengali Channels catering to every member
of the family is key to the Tata Sky offering.”
Apart from TV, the integrated campaign will run for a period of
4 weeks across print, radio, OOH, bus-backs, utility bills,
cinema halls and wall paintings.
SILIGURI | Tata Sky provides maximum number of Bengali Channels across DTH industry | The Echo of India
providing Pay TV and OTT services, has launched its latest
campaign ‘Shobcheye Beshe Bengali Channels’ with superstar
Amitabh Bachchan. The campaign announced Tata Sky’s
offering #MaxJingalala of 600 channels and services, which is
the highest ever in the DTH sector. Tata Sky today is a market
leader in Bengali and HD channels, as West Bengal has always
been an important market for Tata Sky.
With top notch customer servicing, there is a robust
distribution and infrastructure network across towns and
villages in the state. Not only Kolkata but also the towns of
Medinipur, Haldia and Kharagpur in southern West Bengal have
shown wide acceptance towards the brand. The focus next is
to penetrate the townships of Howrah, Bardhman and
Durgapur through this campaign.
Along with the maximum number of Bengali channels, Tata Sky
has the maximum number of Marathi, Oriya, Assamese,
Punjabi, Tamil, Telugu, Kannada and Malayalam channels on
offer across the DTH sector in India. Tata Sky is offering an
unprecedented 75 HD (highest in the industry) and 483 SD
channels. The bouquet of 31 value added services, 15 SD &
HD movie platforms specials, 9 exclusive +1 channel feeds,
have been a clear differentiator and a key focus area for the
brand.
The latest integrated campaign will involve a contest gives the
viewers an opportunity to a meet & greet with superstar
Amitabh Bachchan. The first phase of the campaign kicked off
in the 2nd last week of December with Mr. Bachchan playing a
game of ‘Hide and Seek’ with the audience. The second phase
was on air from 28th December with a Q&A contest where the
viewers need to send their messages to 56633.
Malay Dikshit, Chief Communications Officer, Tata Sky, said,
“Consumers in India consider the number of channels
provided by an entertainment platform to be amongst the
second biggest reason to make their purchase decisions.
Tata
Sky is leaving no stone unturned to offer the maximum number
of channels and services to its subscribers. Hence offering
Shobcheye Beshe Bengali Channels catering to every member
of the family is key to the Tata Sky offering.”
Apart from TV, the integrated campaign will run for a period of
4 weeks across print, radio, OOH, bus-backs, utility bills,
cinema halls and wall paintings.
SILIGURI | Tata Sky provides maximum number of Bengali Channels across DTH industry | The Echo of India
