I think I know what Tata Sky is trying to pull off here by getting it’s subscribers to subscribe to annual packs
First they plan on to reach all their subscriber base located in each and every state, then propose them to join annual subscription along with giving some sort of discounts. People who know about TRAI rules properly are most likely not to buy in this trap, but an average customer who doesn’t know about the TRAI rules would surely be tempted to buy into this trap. I’m not saying everyone but even if they manage to get somewhere around 40-50% of it’s subscriber base to join annual pack it can help TATA Sky pull some trigger on the next High Court hearing date. Like, they can then present that almost half of their subscribers are on long term plan and ask for relaxation of those customer base, while keeping the profit to themselves. Pretty clever to pull-off I know but who know TATA Sky is a big player and it hasn’t kept it’s 42% discount offer on STB open for nothing..