As per viewership data sourced from a BARC India subscriber, the two T20 matches across nine Star Sports channels clocked 18.99 million average impressions each in the All India (urban and rural) market for the age group of over 2+ years. Average reach of the matches was 53 million.
Impressions are total number of individuals who viewed the match, averaged across minutes. Reach is total number of individuals who viewed the event for at least 1 minute. Incidentally, in the last four home series —West Indies (Nov'2018), Sri Lanka (Dec’2017), New Zealand (Nov’2017) and Australia (Oct ‘2017) — average reach and impressions were much higher. For instance, average impression per match for three T20 matches with West Indies was at 22.31million while reach was 65 million.