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Nice Advt. Hope Zee Sony and Viacom also start such advt
With the way the new tariff regime is going, more and more people will give up traditional tv and opt for OTA services. One can watch all major channels through internet (Hotstar/Zee5/Sonyliv) by paying a much smaller amount. And more importantly it has the flexibility of choice.
In a nutshell, cable/DTH days are numbered after the new tariff.
Industry insiders admit that neither multi-system operators nor cable operators under them are prepared to deal with 1.2 crore individual orders in this short time span even if viewers start applying now.
Mrinal Chatterjee of Bengal Broadband believes the move is actually anti-subscriber and will jack up the home entertainment budget. “An average cable home in Kolkata now pays Rs 250 for the daily entertainment dose that comprises Bengali entertainment and news channels, Hindi entertainment channels and a few kids’ channels. But, in the new regime, the basic free-to-air package itself will cost Rs 152 (inclusive of taxes) and the cost of watching all the other frequently viewed channels will be much more,” he said.
Read more at:
Your cable TV may go on the blink from December 29 - Times of India
Not really. DTH/Cable will continue to have most users. Very few use TV apps and in a country like India it will more-or-less remain the same. Its like Amazon/Flipkart/Snapdeal/PaytmMall/Shopclues co-existing with the Brick&Mortar storesIn a nutshell, cable/DTH days are numbered after the new tariff.
I just read on internet that LDPs of existing customers will be terminated & the remaining amount will be refunded & they'll be forced to opt for new packs from 29 Dec as TRAI's new rule doesn't exempt existing customers having LDPs.
Is it true?
Many places in India don't have access to high speed internet. Many Indian home also have no high speed internet.
So OTT will be limited to few users