Rushil
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MUMBAI: Turner International India executive director and network head (kids) South Asia Krishna Desai is a man with a mission. The mission is to protect the market share of kids channels Cartoon Network and Pogo from rivals Disney and Nick.
“We are moving into 2014 with the context that our two channels were No. 1 and 2 last year, so we would like to maintain that this year,” Desai told TelevisionPost.com.
Krishna Desai Desai said digitisation of cable TV networks and change in audience measurement from TVRs to TVTs imply that new audiences are being added and measured and therefore it needs to keep up with the changing dynamics by ramping up its content offering.
“We also want to capitalise on digitisation as more viewers come in and the audience measurement is also undergoing change. It means that there are more consumers and there will be more consumers measured than ever before. Apart from distribution, we want to make sure that we have the best content,” added Desai.
He also asserted that both Cartoon Network and Pogo will offer the best content line-up. Cartoon Network will air almost 200 hours of fresh content while Pogo will telecast 120–150 hours of fresh content.
“On CN, the biggest thing has been the new series of ‘Tom & Jerry’ that cuts across age and geography barriers. We will have new season of ‘Roll No 21’. Then we have a new show in ‘Matt Hatter Chronicles’. We will also have few more new shows in Q3 and Q4,” Desai revealed.
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“We are moving into 2014 with the context that our two channels were No. 1 and 2 last year, so we would like to maintain that this year,” Desai told TelevisionPost.com.
Krishna Desai Desai said digitisation of cable TV networks and change in audience measurement from TVRs to TVTs imply that new audiences are being added and measured and therefore it needs to keep up with the changing dynamics by ramping up its content offering.
“We also want to capitalise on digitisation as more viewers come in and the audience measurement is also undergoing change. It means that there are more consumers and there will be more consumers measured than ever before. Apart from distribution, we want to make sure that we have the best content,” added Desai.
He also asserted that both Cartoon Network and Pogo will offer the best content line-up. Cartoon Network will air almost 200 hours of fresh content while Pogo will telecast 120–150 hours of fresh content.
“On CN, the biggest thing has been the new series of ‘Tom & Jerry’ that cuts across age and geography barriers. We will have new season of ‘Roll No 21’. Then we have a new show in ‘Matt Hatter Chronicles’. We will also have few more new shows in Q3 and Q4,” Desai revealed.
Read More
