Breaking Viacom18 wins BCCI Media Rights

[JollyLNB]

Obviously without a disruptor like Jio, incumbents like Airtel and Vodafone would have continued charging crazy rates. Jio/Reliance is doing the same with sports broadcasting now. But that doesn’t mean that the existing players should no longer be attractive to customers. Sony has learnt to keep a small and sustainable sports operation, and Disney Star must now do the same and refrain from splurging on big rights like in the past.

 

[SPANDAN]

Obviously without a disruptor like Jio, incumbents like Airtel and Vodafone would have continued charging crazy rates. Jio/Reliance is doing the same with sports broadcasting now. But that doesn’t mean that the existing players should no longer be attractive to customers. Sony has learnt to keep a small and sustainable sports operation, and Disney Star must now do the same and refrain from splurging on big rights like in the past.

Agree absolutely..

 

[Ashok Varma]

You r looking into just the overall figures, go deep into it and u will see Airtel still leads in 4G segment and particularly has strong base in customer segments which pay more for the services/higher plans thus ARPU of Airtel is quite good...also their customer base in mass audience is also quite good just somwhat behind Jio but still large volume helps earn good revenue here even though ARPU is lower than what they get from urban/premium audience.

Lastly Jio may have caused disruption and brought prices lower, infact i even agree that pre 2016 prices of data/calls were little bit on higher side but remember Jio/Reliance is also here to do business and not charity....initially giving freebies to attract subscribers and thereby causung rival brand customer base go down surely lead to them bevoming No. 1 but this cannot.be a long term business strategy....i had said few years back too that wait a little soon Jio will also increase pricing + reduce freebies to arrive at sustainable business model and so it happened.

Airtel was able to sustain all the hardships bcoz they deployed a smart strategy of not going the Jio way and causing financial losses to them...instead they reduced prices by smaller margin ad gave some freebies thereby letting go off customers who were wanting all things for free so Airtel managed to earn decent revenue many premium and other regular customers stayed with them...some % of these regular customers may have used Jio as primary SIM and airtel as secondary but did not completely shift to Jio.

Later on as many people noticed that there were lot of issues being faced quality of service which Jio offered as compared to Airtel so they started shifting back and as news spread even many new subscribers chose airtel as 1st option.

Now that Jio has also somewhat started raising prices in telecom sector hence Airtel has also shown more improvements in ARPU / Revenue thru similar increase in plan/service charges. If Jio increases prices further i feel more people will shift to Airtel.

Just like this Disney-Star will be able to counter Viacom18/Jio if they take right decisions which i am sure they would and already started work on the same sinve last 6 months or so

If Vi was strong in financials and invested in 4G VOLTE & 5G, then where is Airtel Now? even Airtel can't reach 300 million users, if 3 player battle continues in Telecom. Still Airtel can't reach its ARPU 220, just before Jio launch. Here Disney is new Vi with no further investments in sports.

 

[Ashok Varma]

I think- all viacom 18 sports channels soon be 22.42 - within 1 year and also jio cinema India home matches will be paid service.
Just like JIO gave us free 4g for so many days and now the price had increased, now 5g is also free

If Jio Cinema puts Test matches and ODIs under paywall, then they can't get high viewership and ads, Disney fails here after streaming all cricket in Hotstar under paywall from 2020. Now realizes and streams Asia cup & Worldcup atleast in Mobile for free.

 

[RdX]

Dino bhai from your above post i got your point and many like you write same thing who are just Jio Haters and particularly ambani haters.. what did you write to prove your point that you accept price was little bit on higher side pre 2016 what (little bit) cant you understand the difference between 250 rupees vs 10 rupees for 1 gb??? Jio is the only service which disrupted telecom sector which was taken by idea,airtel,vodafone which all were looting customers.. same was with hotstar which was looting us all.. how come now hotstar providing free streaming of asia cup and all important world cup??? In all those 20 years why cant they ever shown even one match for free.. matlab jio free offer kare isme bhi problem hai.. achchaa free hai toh lifetime kyn free nhn hai isme bhi jio ko gaai denge.. i mean this is somewhat what some of us mentality is.. i am proud to be Indian and our indian brand outbid othera to get brodcasting rights which was which foreign brand star.. your words reminded me of covid vaccine times when congress ppl wantedd to buy super expensive pfizer vaccine and gave all sorts of abuses to indian vaccine..

Lol Viacom18 name itself explains where it's belongs to India or US, moreover in telecom sector Jio done Rs 250 to 10 rupees just because secure market first destroy opponents and later acquire those opponent players and their subscribers, finally slowly increase data prices where it first stands. Glad that airtel realized these crap freebie tricks and fight back.

If anyone currently proud to be Indian and our Indian Brand/Company then it's Sun, Zee, Dangal and few more local broadcast players.

 

[RdX]

If Vi was strong in financials and invested in 4G VOLTE & 5G, then where is Airtel Now? even Airtel can't reach 300 million users, if 3 player battle continues in Telecom. Still Airtel can't reach its ARPU 220, just before Jio launch. Here Disney is new Vi with no further investments in sports.

Investment not big deal, but how they managing it's important. Currently there is no such difference between Reliance and Adani both industrial multinational company entering every sector, even entering ever sector doesn't mean they get success and there are so many western to gulf countries investing on both company, someday they rise and collapse like adani group.

Let consumers decide whatever they want, like someone may fool consumers and sell made in China products under Make In India big Ads. which will never effect sell of branded phones/laptops in market.

 

[Zeta Reticuli]

If anyone currently proud to be Indian and our Indian Brand/Company then it's Sun, Zee, Dangal and few more local broadcast players.

You said fact,
ETV, Sun & Zee etc...true indian companies,
If people think viacom18 is true indian brand then it's a big joke,
Even from Qatar direct investment in jio,
Partnership business with international

 

[Ashok Varma]

Lol Viacom18 name itself explains where it's belongs to India or US, moreover in telecom sector Jio done Rs 250 to 10 rupees just because secure market first destroy opponents and later acquire those opponent players and their subscribers, finally slowly increase data prices where it first stands. Glad that airtel realized these crap freebie tricks and fight back.

If anyone currently proud to be Indian and our Indian Brand/Company then it's Sun, Zee, Dangal and few more local broadcast players.

If RIL not enter in Telecom, then we still use 4G data/2G calls with monthly bill of Rs.350 to 400 and DSL broadband

 

[Ashok Varma]

You said fact,
ETV, Sun & Zee etc...true indian companies,
If people think viacom18 is true indian brand then it's a big joke,
Even from Qatar direct investment in jio,
Partnership business with international

Zee is a pure Indian company? Why Chinese investment in its shares?

 

[Zeta Reticuli]

Zee is a pure Indian company? Why Chinese investment in its shares?

Cool,
I agree not now...ok but tell one thing Viacom18 (jio) is a pure indian brand ?