Adopting western style will not work well in India. As lionshare of Indian GEC viewership are women I prefer networks to keep a festive feel on logo and graphics. Go through Indian TV serials - costumes and makeup. Like wise the logo and graphics should posses some decoration. Look to Star Network GECs, Except Asianet, Everyone is colourful and has festival appearance. Indian women may not accept white, semi-transparent, simple and small logos like American TV channels.
NB: Afterall Content matters more on viewership