FCT falls by 6% on TV in Week 17

Volume on GEC continued to remain stable this week as well but FCT on Movies declined by 7% compared to the previous week.

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By Abhinav Kumar

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BARC-Nielsen

Free commercial time or advertisements volume on television dropped by 6% in week 17 and went back to the level it was 2 weeks ago when it was declined by 26%.

According to the data released by BARC-Nielsen, despite a 10% increase in the total count of brands advertising on television and a 9% increment in total advertisers with 395 new brands coming into play the overall volume of Ads remained lower.

FCT falls by 6% on TV in Week 17

Viewership of news channels obviously increased during the COVID-19 period but their advertisement volume actually dropped by 7% during Week 17 and operating at lower levels compared to pre-COVID time.

FCT falls by 6% on TV in Week 17

Volume on GEC continued to remain stable this week as well but FCT on Movies declined by 7% compared to the previous week, however, movies are still having 13% higher ad volume than week 14. Music and Sports FCT also reduced by up to 27% but stable if compared to week 14.

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Abhinav Kumar

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Abhinav is the Editor-in-Chief at DreamDTH with over 5 years of experience in covering industry developments. He is passionate about staying appraised of the latest developments in the industry and bringing forth their shortcomings. Specializing in DTH, television, broadcasting, and the entertainment sector, Abhinav is dedicated to exploring the happenings in these dynamic fields. Outside of work, he indulges in podcasts and audiobooks and enjoys unwinding with light-hearted, sci-fi, and thriller shows.

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