News genre recorded 43% growth in viewership in H1 2020
Genre-wise, GEC and movies viewership grew by 2% and 19% respectively throughout the day.
BARC Nielsen
Ad Volume on Television Increases in last 2 weeks
Overall Free Commercial Time or FCT stood at 216 lakhs in week 20 as compared to 187 lakh FCT in wee… Continue reading →
Television Viewership Steadily Dropping with Relaxations in Lockdown
The viewership reached the highest level in week 13 (March 28th to 3rd April) after that it started … Continue reading →
PM’s address on Economic Package garnered 4.3 BN viewing minutes: BARC Nielsen
The 5th COVID-19 address on 12th May on economic package was beamed across 197 channels with a durat… Continue reading →
Television Viewership continues to decline with a 13% fall in week 18
Daily average time spent per viewer dropped by 11% and the number of channels watched by an individu… Continue reading →
FCT falls by 6% on TV in Week 17
Volume on GEC continued to remain stable this week as well but FCT on Movies declined by 7% compared… Continue reading →
Mythology and Classics Leading the Television Market
BARC said that News channels have seen much more new viewers during COVID-19 period.
Sharp Decline in Fills per Hour During COVID-19 Period
General Entertainment Channels are worst affected with up to 61% decline in fills per hour.