News channels have recorded the highest growth of viewership in H1 2020 (till week 26) compared to that of H1 2019 while Sports genre lost more than half of its viewership this year, according to the data…
While television viewership is reducing, the advertisements volume is on the rise which has slipped in the past few weeks. The overall advertising volume increased to 16% in week 20 (16th May to 22nd May) compared to…
As India is relaxing restrictions of lockdown and opening offices the television viewership has started to decline according to data released by BARC-Nielsen. The viewership reached the highest level in week 13 (March 28th to 3rd April)…
Prime Minister Narendra Modi’s address to the nation on 12th May 2020 on the economic package is said to have garnered 4.3 billion viewing minutes, according to BARC Nielsen. The data was shared in Edition 8 of…
Television viewership has seen a gradual drop since week 13 and in week 18 also it has continued to decline. Overall TV consumption across India has reduced by 13% to 1.10 trillion viewing minutes compared to the…
Free commercial time or advertisements volume on television dropped by 6% in week 17 and went back to the level it was 2 weeks ago when it was declined by 26%. According to the data released by…
Television viewership fell by 6% in week 16 but now the trends are showing that it has started to stabilize. According to the latest data released by BARC-Nielsen, in week 17 there has been only 1% decline…
In Week 14 there has been a 26% drop in TV advertisements volume now the latest report from BARC-Nielsen showed that the fills per hour on televisions are reduced to less than half. General Entertainment Channels are…
