BARC Nielsen

News genre recorded 43% growth in viewership in H1 2020

Genre-wise, GEC and movies viewership grew by 2% and 19% respectively throughout the day.

by Abhinav Kumar 13 July 2020

Overall Free Commercial Time or FCT stood at 216 lakhs in week 20 as compared to 187 lakh FCT in week 18 and 210 lakh FCT in week 19.

by Abhinav Kumar 31 May 2020

The viewership reached the highest level in week 13 (March 28th to 3rd April) after that it started to drop.

by Abhinav Kumar 30 May 2020

The 5th COVID-19 address on 12th May on economic package was beamed across 197 channels with a duration of approx 33 mins.

by Basil Kannagi Arasu 19 May 2020

Daily average time spent per viewer dropped by 11% and the number of channels watched by an individual in a week also reduced by 13%.

by Abhinav Kumar 18 May 2020

Volume on GEC continued to remain stable this week as well but FCT on Movies declined by 7% compared to the previous week.

by Abhinav Kumar 10 May 2020

BARC said that News channels have seen much more new viewers during COVID-19 period.

by Abhinav Kumar 09 May 2020

General Entertainment Channels are worst affected with up to 61% decline in fills per hour.

by Abhinav Kumar 03 May 2020