The Indian Broadcasting Foundation on Saturday announced that it will provide 4 of its pay channels for free to all viewers for the next 2 months. The broadcasters are supporting the government of India in the fight against COVID-19 and helping people stay at home by keeping them entertained.
Sony Pal from Sony, Star India operated Star Utsav, ZEEL’s Zee Anmol and Viacom18 run Colors Rishtey will be available to all viewers across the country for a period of two months free of charge on all DTH and cable TV networks.
“We stand together to support the Government’s effort to help people in these difficult times. As there is a state of lockdown in the country and the Government has urged the people to maintain ‘social distancing’ and stay at home, four major broadcasting networks have come forward and decided to waive off all tariffs and charges for four channels for a period of two months,” the foundation said in a statement.
Due to 21 days, nation-wide lockdown IBF is facing uncertainty as advertising revenue for the industry is expected to be impacted, shootings of TV shows are also stopped and most of the channels are now rebroadcasting old episodes. But, the broadcasters have decided to keep profit apart and help citizens of the country in hard times.
However, it’s worth mentioning that the offer is only on 4 low-cost Hindi language SD channels whose monthly charge is Rs 1 and below, prices of premium channels like Star Plus, Sony Entertainment Television (SET), Zee TV, Colors, Comedy Central, &flix, etc. remain unchanged.
