NXTDIGITAL, the media arm of the Hinduja Group has launched a consumer connect program – ‘NXTDIGITAL DURGOSTAV!’ aimed to spread the message that though the festivities may be diluted due to the challenges of the pandemic, one can still celebrate the festival through the company’s unique Durga Pujo initiative.
NXTDIGITAL is encouraging customers to record videos of themselves performing a song, dance, and recitation, and upload the same on durgotsav.nxtdigital.in starting from 17th October 2020 till 23rd October 2020. The same is being promoted across NXTDIGITAL’s social media channels and website.
“The unprecedented success of a similar initiative “Ganpati Bappa Morya” to celebrate the festival of Lord Ganesha earlier this year, spurred us into extending the model to celebrate the festival of Ma Durga. We want to help our customers feel connected to Ma Durga and commemorate her in the same way as it has been done before, nonetheless from the comfort of their homes. Through this initiative, our aim is to capture the essence of the festival, promote the feeling of joy and one-ness and spread the message of building a safe environment – even if it is done virtually.”
Rajdeep Rudra, Head of Marketing and Brand at NXTDIGITAL Ltd
Select participants will get the opportunity to feature on the television channels of INDigitral and NXTDIGITAL network as part of the video contest. The top three videos in three stand a chance to win attractive gifts by answering a simple question. The shortlisted videos will be edited and broadcasted on INDigital and NXTDIGITAL (HITS) channel from 22nd Oct to 25th Oct.