Star India has strengthened its cricket portfolio with the acquisition of the media rights of Cricket South Africa (CSA) till the end of 2023/24 cricket season across Asia, Middle East, and North Africa. The agreement grants Star the exclusive rights across linear and digital platforms including all India tours to South Africa in this period. The association will commence with England’s tour to South Africa starting 27th November 2020.
“We are delighted to collaborate with Cricket South Africa. This alliance fortifies our commitment to cricket and our belief in the significance of sport in Star India’s consumer proposition. South Africa has some of the most highly recalled Cricketers and competitive teams, which pride themselves in taking on the best from around the world. We look forward to hosting the best of South African cricket till 2024.“Star India has made significant investments over the years to deepen the relationship that fans have with the game via enhanced story-telling, innovations in broadcast and regionalisation. The broadcast of Dream11 IPL was an unprecedented collective endeavour built on the same principles. We will hope to apply the same approach and elevate the consumer experience of CSA’s matches. The partnership will kick off with England tour of South Africa on 27 November 2020 during which the three T20Is will be broadcast in Hindi for the very first time. This will give these matches significant reach in the Hindi-speaking markets.“
Sanjog Gupta, CEO – Sports, Star India
The agreement will include all international cricket matches played by the South African men’s cricket team with South Africa set to play 59 matches at home against top teams like England, India and Australia according to the Future Tours Plan. Indian cricket team is scheduled to tour South Africa thrice in this period with the deal comprising of 20 South Africa vs India bilateral matches across formats with the first of these tours commencing in 2021/22 comprising of three Tests and three T20Is. The agreement also covers women’s internationals cricket matches played by the Momentus Proteas as well as CSA’s domestic men’s franchise matches.
Star India will produce the non-India bilateral cricket tournament in Hindi for the first time with South Africa vs England series being produced in Hindi on Star Sports 1 Hindi in addition to the England feed.
|South Africa V England||T20||27th Nov 2020||9:30 PM||Friday||SS1, SS First, SS1 Hindi|
|South Africa V England||T20||29th Nov 2020||6:00 PM||Sunday||SS1, SS First|
|South Africa V England||T20||1st Dec 2020||9:30 PM||Tuesday||SS1, SS First, SS1 Hindi|
|South Africa V England||ODI||4th Dec 2020||4:30 PM||Friday||SS1|
|South Africa V England||ODI||6th Dec 2020||1:30 PM||Sunday||SS1|
|South Africa V England||ODI||9th Dec 2020||4:30 PM||Wednesday||SS1|