Star Pravah has received an overwhelming response in Maharashtra and Goa garnering 292* million impressions as a testament to the quality of its recently launched four new shows.
The performance has been powered by the return of original content in July with Sukh Mhanje Nakki Kay Asta, Jai Deva Shree Ganesha, Phulala Sugandha Maticha, and Mulgi Zali Ho allowing it to become the fastest-growing Marathi GEC in Maharashtra with a growth rate of 121%**.
Star Pravah in the last 2 months has launched four new shows – Jai Deva Shree Ganesha, Sukh Mhanje Nakki Kay Asta, Phulala Sugandha Maticha, and Mulgi Zali Ho.
Jai Deva Shree Ganesha is an 11 part mythological show based on Lord Ganesha’s most popular stories, Mulgi Zali Ho is a poignant story of an unwanted daughter yearning for her father’s love, Phulala Sugandha Matchia is a story of a determined girl to achieve her dreams, and Sukh Mhanje Makki Kay Asta is a heartwarming story.
“Star Pravah has always strived to provide an eclectic mix of entertaining content to Marathi-speaking viewers and we are elated at the response we are receiving from across markets. The quality of our content combined with the meticulous creative execution of storylines has made a pivotal contribution to creating a special bond with our viewers. We are committed to deepening this connection through continuous engaging content initiatives.”
Kevin Vaz, CEO – Regional Entertainment, Star India
Star Pravah will launch Dakkhancha Raja – Jyotiba on 23rd October, 2020 at 06:30 PM which is another epic mythological show featuring Jyotiba which will add another slot to prime time for Star Pravah.
Star Pravah has post its refreshed packaging in October 2019 launched new shows like Rang Maza Vegala and Aai Kuthe Kaay Karte which are social and family dramas respectively. The channel has also added new singing show Me Honar Superstar which has become the best singing non-fiction show in Marathi GEC in the last 2 years.
*Source: BARC | Market: Mah/Goa Urban + Rural | TG: 2+ | Period: wk.38’20 (All Days | 24 Hrs)
**Source: BARC | Market: Mah/Goa Urban + Rural | TG: 2+ | Growth Period comparison: wk.35-38’19 vs wk.35-38’20 (All Days | 24 Hrs.)
No wonder actually. They were inactive for many year and earned enough profit on old repeated program. After NTO applied, they fought for perform longer & improved quality.