Most consumers know that Star has been a part of Disney since 2019. However, the fact that pre-acquisition brands such as Hungama and UTV were sister properties of Star was not so well known until this rebrand.
Originally scheduled to have launched on 25 December 2021 and then indefinitely postponed, Pravah Picture has finally been announced and will bring much-needed competition to Zee Talkies.
Disney-Star will finally have a Marathi movie channel, which was its only missing regional movie market. Meanwhile Sony has a long history of shutting down niche channels.
Sun TV Network has repeatedly deferred the launch of Sun Marathi for years, but new promos and its addition on DD Free Dish may indicate that its launch is nearing fast.
Star Pravah in the last 2 months has launched four new shows – Jai Deva Shree Ganesha, Sukh Mhanje Nakki Kay Asta, Phulala Sugandha Maticha, and Mulgi Zali Ho.